September 20, 2013 Subject:
Most of these are dull, unimaginative ads
13 mostly dull and unimaginative ads in 15 minutes. The first part features people in a variety of situations where they feel short changed by their present cigarette and want something better tasting. Includes sequences of a singer in a recording studio, a building designer x 2 (1.05), an animator (3.30), a standup comedian (5.20), hovercraft (6.40), man and woman using a video phone (7.40), movie star interview (9.00), fitting a running shoe (10.10).
Then there are several repeats of ads (11.20+) from Part 1 with the theme and jingle “The taste that’s right”. These are pretty good.
My pick of this dismal bunch (other than the Part 1 repeats) is the video phone ad at 7.45. Snappy video work, a classy rendition of the “All the taste, all the time” jingle, and the storyline has some interest.
Video and audio quality are very good.
Four-stars for the video phone ad and the Part 1 repeats, one-star for the rest.